A designer at heart.
Amira brings nearly 20 years of international experience to her work, having collaborated with leading multinational advertising agencies and built brands across the Middle East, Europe, the United Kingdom, and North America. Her expertise lies in creating culturally sensitive and human-focused brand strategies, seamlessly blending strategic thinking with compelling design.
Guided by the principle that form must follow function, Amira ensures that every brand identity is rooted in a thorough understanding of the product, the client, the environment, and most critically, the audience.
A published creative and respected voice in the industry, Amira has been invited to judge some of the world’s most prestigious awards, including Mad Stars and The Marketing Award Show.
Experience
Founder and Creative Director, y (design house)
Toronto, May 2018 - Present
Cultural Consultant and Designer, BMD
Toronto, Jan 2020 - February 2021
Associate Creative Director, TONIC International
Dubai, October 2016 – August 2017
Senior Art Director, HorizonFCB
Dubai, August 2013 – October 2016
Co-founder and Partner, CHICKPEAS (Vintage Label)
Dubai, April 2009 – June 2013
Art Director, Wunderman
Dubai, August 2006 - June 2013
Get in touch!
Juries
Mad Stars, South Korea
Design Jury, 2022
The 100th Marketing Awards, Canada
Multicultural Jury, 2022
Olio Nuovo Days, France/AbuDhabi
Design Jury, North Hemisphere, 2021
Publications
The Time Travel Bag
Published in Creative Bags, 2014
Available on amazon
Awards
The Marketing Award Show – Shortlist (Winners to be announced on June 3rd, 20205)
A Palestinian Story, Forever to be Continued… – Multicultural Category
Sigi – Shortlist
Even Cars Dress Vintage – CHICKPEAS, Outdoor Category, 2012
Sigi – Shortlist
Palestinian Pride in a Box – Lamees Tailoring, Direct Category, 2012
Dubai Lynx – Shortlist
The Time Travel Bag – CHICKPEAS, Design Category, 2012
Education
Public Narrative: Leadership, Storytelling & Action
Harvard University, Executive Education, Boston, USA, (online), 2024
Certificate in Bespoke Furniture Design
University of the Arts London, Dubai, UAE, 2016
Certificate in Interior Decoration
Lotus Institute, Dubai, UAE, 2011
Bachelor of Science in Multimedia Design
American University of Sharjah, Sharjah, UAE, 2005