A designer at heart.

Amira brings nearly 20 years of international experience to her work, having collaborated with leading multinational advertising agencies and built brands across the Middle East, Europe, the United Kingdom, and North America. Her expertise lies in creating culturally sensitive and human-focused brand strategies, seamlessly blending strategic thinking with compelling design.

Guided by the principle that form must follow function, Amira ensures that every brand identity is rooted in a thorough understanding of the product, the client, the environment, and most critically, the audience.

An awarded and published creative and respected voice in the industry, Amira has been invited to judge some of the world’s most prestigious awards, including Mad Stars and The Marketing Award Show.

Experience

Founder and Creative Director, y (design house)
Toronto, May 2018 - Present

Cultural Consultant and Designer, BMD
Toronto, Jan 2020 - February 2021

Associate Creative Director, TONIC International
Dubai, October 2016 – August 2017

Senior Art Director, HorizonFCB
Dubai, August 2013 – October 2016

Co-founder and Partner, CHICKPEAS (Vintage Label)
Dubai, April 2009 – June 2013

Art Director, Wunderman
Dubai, August 2006 - June 2013

Get in touch!

Awards

SILVER - The Marketing Award Show
A Palestinian Story, Forever to be Continued… – louf, Multicultural Category

SHORTLIST - Sigi
Even Cars Dress Vintage – CHICKPEAS, Outdoor  Category, 2012

SHORTLIST - Sigi
Palestinian Pride in a Box – Lamees Tailoring, Direct Category, 2012

SHORTLIST - Dubai Lynx
The Time Travel Bag – CHICKPEAS, Design Category, 2012

Juries

Mad Stars, South Korea
Design Jury, 2022

The 100th Marketing Awards, Canada
Multicultural Jury, 2022

Olio Nuovo Days, France/AbuDhabi
Design Jury, North Hemisphere, 2021

Publications

The Time Travel Bag
Published in Creative Bags
Available on amazon

Education

Public Narrative: Leadership, Storytelling & Action
Harvard University, Executive Education, Boston, USA, (online), 2024

Certificate in Bespoke Furniture Design
University of the Arts London, Dubai, UAE, 2016

Certificate in Interior Decoration
Lotus Institute, Dubai, UAE, 2011

Bachelor of Science in Multimedia Design
American University of Sharjah, Sharjah, UAE, 2005