Marnie & Michael

Branding for a Canadian leather bag brand sourced and produced locally.

Brand Narrative

THE ONE.

The Story

Diane (Morning):
I’ve been looking forward to today! But what a big and busy day it will be. I need to make sure I have everything in order.
First, family. Gotta get breakfast for the kiddos, they sure love their pancakes! Take the puppy out for his walk. Drop off to school.
Then, work! I just need to add that last slide to the presentation and it will be perfect! Surely top management will be happy with it.
Now that it’s all done I need to get ready. Shower. Skin Routine. Get Dressed.
Now. Outfit. Pants. Nice Shirt. A blazer on top. Hair up for the day. Simple makeup. Heels for the day.
A bag. I need something versatile. Something that fits everything I need to do today. From a formal look in the morning to my casual evening.
Ah! There it is. My Marnie and Michael bag. How beautiful is that leather! Gorgeous.
This is exactly what I need.

Diane (Evening):
What an amazing day! I totally killed that presentation. I even got a standing ovation! How amazing.
I can’t wait to leave now for my kids baseball game. If I leave the office now I will make it just in time for a cuddle before his game.
I get in the car, I let my hair down. Take off the formal blazer. Change into the pair of Converse I keep in my car.
I look at my Marnie and Michael bag. What a beautiful piece it is! It’s just perfect also for my casual evening. I had to change my shoes and alter the outfit but I don’t need to change the bag. Life saver.
And I look at it and admire the nice straps, I picked those.
They made it just for me.
Truly a beautiful piece.

It really is, the one.

Tone of Voice

Confident. Established. Independent. Humble.
What a great thing it is that I found this bag. It is the one. It suits every aspect of my life from management meetings to playing in the park with my kids.
VS I’m so lucky to have this bag. It suits all my needs.

Photography Style

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